a. was the first situation where companies appealed to the U.S. government for with public relations b. created the idea that companies should hire public

a. was the first situation where   companies appealed to the U.S. government for with public relations b. created the idea that   companies should hire public relations professionals in order to sway public   opinion c. was the first case of a   monopoly influencing public relations d. was an early example of public   relations conducted by powerful economic interests 3 points a. maintaining employee   relations b. lobbying elected officials c. providing legal advice d. publicizing events and issues 3 points True False 3 points a. Companies began to advertise   commercial products for the first time. b. Companies began to use PR   tactics that emphasized consumer rights all Americans shared. c. Companies began to use rock   musicians and other countercultural figures as spokespeople. d. Companies began to ask the   government to subsidize public relations efforts within the United States. 3 points a. a press kit b. a video news release c. a live stream d. an interactive news release 3 points a. Promotion b. Lobbying c. Issue management d. Propaganda 3 points a. ​ represents the public   interest at the expense of corporate interests b. ​ ignores the usefulness of   integrating new computer technologies in the campaigns c. allocates excessive funds   to research and evaluation of the corporate environment​ d. ​ needs to conduct more   research on audiences and the effectiveness of campaigns 3 points True False 3 points True False 3 points a. lobbying b. crisis c. employee relations d. promotional/selling 3 points True False 3 points True False 3 points a. paraphrasing b. infomercial c. misleading language d. puffery 3 points a. ​all of these b. income c. ​age d. ethnicity 3 points True False 3 points a. request consumer   authorization to receive emails b. strives to broaden   consumers’ social horizons c. uses television as its   medium of choice d. was developed by Procter   & Gamble 3 points a. hard sell b. scientific sell c. creative sell d. soft sell 3 points True False 3 points a. newspaper advertisements b. radio advertisements c. television advertisements d. viral advertisements 3 points True False

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