According to this case study, Marvin’s company used parametric and analogy estimation on all contracts which allowed them to use either level 1 or level 2 of WBS. As per

According to this case study, Marvin’s company used parametric and analogy estimation on all contracts which allowed them to use either level 1 or level 2 of WBS. As per client, they would like to see five level structured WBS. The more details of WBS, the more exposure of the project’s pros and cons will be that will allow both the company and the clients to figure out details risks and potential opportunities either for short term or in the long run. There are number of objective and subjective factors that need to be considered before drawing any conclusion regarding they should bid or not. The following are the very important factors that should be considered in every bid/no bid decision: OBJECTIVE CONSIDERATIONS SUBJECTIVE CONSIDERATIONS In this case study, although Marvin’s company considered profit potential and future engagement with client but there are no specific information provided on ROI, ‘bid cost tenability’ and/or ‘payment’ layout. Also, some of the subjective matters, for example, ‘competition win impact’ have not given emphasis over the competitive pricing. Also, their analysis and concern was largely focus on ‘release of the company’s cost-structure’ that means non-disclosure agreement (NDA) has largely been ignored for consideration. How come competitors will see the cost structures if NDA is attached w/ the RFP? ZweigWhite’s (2014) Financial Survey described the competitive advantage over the following criteria that could be another factors to be considered for Marvin’s company’s bidding decision: From the above discussion we can conclude that if Marvin and his team would consider the above factors, a favorable efficient project planning potential would be clearer for both the current and future bidding. If this would not be the case, we would not recommend moving forward. Reference: ZweigWhite (2014), “Financial Performance Survey of Architecture, Engineering, Planning & Environmental Consulting Firms” Survey

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