Plz answer the following In 2013, a Thai company affiliated with the Unilever Corporation sponsored a scholarship contest (sales promotion activity) that was criticized by

Plz answer the following In 2013, a Thai company affiliated with the Unilever Corporation sponsored a scholarship contest (sales promotion activity) that was criticized by many as unethical. Girls competed for scholarship monies based on pictures they were to take of themselves holding a bottle of Citra, a skin lightening cream. The campaign was interpreted as reinforcing images that persons with lighter skin complexions are more successful in Indonesian cultures. This article covers some of the details. http://www.abs-cbnnews.com/global-filipino/world/10/22/13/unilever-whitening-brand-defends-cash-prize-thai-students (Links to an external site.) (Links to an external site.) For this discussion, find a newsworthy article/video/radio segment that details another current example (since 2010) of a promotional activity that has been criticized as harmful to an identified stakeholder/group in society. Briefly summarize the activity, note which form of promotion it is (advertising, sales promotion, personal selling tactic, direct marketing campaign), and provide your own judgment of the ethics of the campaign based on your personal values. 2 comment for these 2 answers : 1- In 2011, Nivea released an ad for their new campaign “Re-Civilize Yourself.” The advertisement shows an well groomed African American male getting ready to throw the head (with an afro and a beard) of his former self across a football field. It also has writing at the top that says “Look Like You Give A Damn.” This sparked a huge backlash and all of the negative feed back eventually led to Nivea publicly apologizing and taking the ad down. Personally, I can’t imagine how Nivea could possibly think this would be an effective campaign. As if the picture wasn’t already offensive enough, telling people to look like they give a damn really added the extra layer of controversy. I hope that Nivea learned from this and will not do anything as disrespectful again. 2- The irenew frequency bracelet received heavy criticism after research found that the balancing enhancements were a scam. The irenew bracelet is just one of many brands that produce “magic” balancing bracelets. The criticism came from the way salesman would demonstrate how the bracelet worked. I worked at a retail store that carried the product. As soon as the product was in the news, all the wrist bands dropped in price. My sister was a firm believer in the bracelets. I saw them around my house on a regular basis. Despite the lack of ability they still sold.

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