Throughout this class you have examined a product of the and addressed market concepts/ theories that will play a role in the success or failure

Throughout this class you have examined a product of the and addressed market concepts/ theories that will play a role in the success or failure of that given product. Throughout the earlier modules, you have been developing different aspects of a marketing plan for the WBC company. In this assignment, you will work on the fifth and final section of the for the product you have selected/ created. Use the to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets ( ). Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis. Complete the following in MS Word: Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format. After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan. Be sure to provide supporting evidence for your statements. Remember to reference your sources of information. Write your response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format. Use the following file-naming convention: . For example, if your name is John Smith, your document will be named SmithJ_M5_A1.doc.

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